Privacy policy

Security and Privacy

We at Equilibrium Investment Group respect your privacy and are committed to protecting it
through our compliance with this Private Policy (the “Policy”).
This policy describes the types of information we may collect from you or that you may provide
when you visit www.ei.group (the “Website), our Website and our practices for collecting, using,
maintaining, protecting, and disclosing that information. We do not use or share your personal
information with anyone except as described in the Policy.
The Policy applies to information we collect on this Website, in email, text, and other electronic
messages between you and this Website.
It does not apply to information collected by use offline or through any other means, including
on any other website operated by Equilibrium Investment Group or any third party. We are not
responsible for the privacy practices of other websites.
We take reasonable security efforts to protect your personal data and limit the retention of your
data to only our personal use.
Please read the Policy carefully to understand our policies and practices regarding your
information and how we will treat it. By accessing or using this Website, you agree to this
privacy policy.

Information We Collect and How We Collect It

We collect personal information from and about users of our Website, including name, company
name, mailing address, email address, telephone number, or any other identifier by which you
may be contacted online or offline. Do not include any sensitive information such as financial
information in contact with our Website.

Information You Provide to Us

The information we collect on or through our Website may include filling in forms on our
Website such as, information provided at the time of registering to use our Website, subscribing
to our service, records and copies of your correspondence, if you contact us, or when you report
a problem with our Website. The personal information we collect and store is information you
provided to us voluntarily.

How your Personal Information is Used

We use and retain your information to provide you with a better customer experience in
delivering information, products or services. We may use your information to provide notices
and updates about our services and website, carry obligations arising from a contract between
you and us, and for any other purpose with your consent.
You have a right to contact us to access, modify, delete or opt out of the use of your personal
information. Please contact privacy@ei.group and specify if you would like your personal

information accessed, modified, deleted or opt out of receiving all or some of our
communications.
For purposes of this Privacy Policy, “your information” or “personal data” means information
about you, which may be of a confidential or sensitive nature and may include personally
identifiable information (“PII”) and/or financial information. PII means individually identifiable
information that would allow us to determine the actual identity of a specific living person, while
sensitive data may include information, comments, content and other information that you
voluntarily provide.

Disclosure of Your Information

We may disclose aggregated or de-identified data information, which does not identify any
individual, and publicly available data lawfully made available without restriction. We may
disclose collected personal information with our personnel to use as provided in the Policy and
related to the services requested. We may disclose your personal information only with your
consent. Please be aware we may not need consent to disclose personal information to comply
with any court order, law, or legal process, including to respond to any government or regulatory
request.
Compliance

Information from Children

No one under age 13 may provide any personal information to or on the Website. We do not
knowingly collect personal information from children under 13. In order to comply with the
Children’s Online Privacy Protection Act, if you are under 13, do not use or provide any
information on this Website or through any of its features, register on the Website, or provide
any information about yourself to us, including your name, address, telephone number, email
address, or any screen name or user name you may use. If you believe we might have any
information from or about a child under 13, please contact us at privacy@ei.group.

State Privacy Rights

The following privacy laws provide now and in the future their residents with additional
consumer privacy rights and protections regarding our use of their personal information with
third parties for direct marketing purposes:
The California Privacy Rights Act, the Colorado Privacy Act, the Connecticut Act Concerning
Pesonal Data and Online Monitoring, the Delaware Personal Data Act, the Florida Digital Bill of
Rights, the Indiana Consumer Data Protection Act, the Iowa Consumer Data Protection Act, the
Montana Consumer Data Privacy Act, the Nevada Personal Information Sales Opt-Out Law, the
Oregon Consumer Privacy Act, the Tennessee Information Protection Act, the Texas Data
Privacy and Security Act, the Utah Consumer Privacy Act, and the Virginia Consumer Data
Privacy Act.
Under these privacy laws their residents have the rights to request (1) the categories of personal
information collected, (2) the categories of sources for which the personal information is
collected, (3) the business or commercial purpose for collecting selling, and sharing personal
information, (4) the categories of the third parties to whom the business discloses personal
information, (5) the specific pieces of personal information collected about the consumer. The
information requested must be delivered within a reasonable amount of time, to the consumer in

a portable and easy to use format. The consumer must understand prior to or at collection of the
personal information: (1) the category of personal information, (2) purpose or use of the personal
information, and (3) the business’s intended retention period for each category of personal
information. The consumer may opt-out or limit the sale or sharing of personal information and
the business may not retaliate or discriminate against the consumer, following an opt-out or
exercise of another right. The consumer may access, correct inaccuracies, and delete certain
personal information. The business must acquire the consumer’s consent in utilizing the personal
information for a new purpose.
If you are a resident of one of these states and would like to make a request to access your
personal information, please submit your request via email to privacy@ei.group.

International Privacy Rights

This Privacy Policy is intended to satisfy the obligation of transparency under the EU General
Data Protection Regulation 2016/679 (“GDPR”) and the laws implementing GDPR.
The European Union and United Kingdom General Data Protection Regulation (“GDPR”) grants
United Kingdom and European citizens (“Citizens”) additional privacy and consumer rights
compared to United States citizens, regarding our use to sell or share personal information to
third parties. This Privacy Policy is intended to satisfy the obligation of transparency under the
GDPR and the laws implementing GDPR.
Under GDPR its Citizens have the right to restrict the transfer of personal information to another
country, the categories personal information, duration of processing personal information, and
categories of third parties receiving personal information. Citizens have the right to object,
restrict, delete, and access personal information collected for the purpose of processing. The
business must deliver personal information to the consumer within a reasonable amount of time
in a portable and easy to use format. The business must obtain explicit and unambiguous consent
for the type of personal information to be sold or shared and its purpose must be considered
legally necessary for processing personal information. Any further processing must be explicitly
approved by the consumer. All communication between the consumer and business must be
transparent, legal, fair, and free. Citizens may withdraw their consent for processing personal
information freely at any time and may file a complaint with the local supervisory authority.
Only anonymization data, information permanently severed from identifying the data, may be
exempt from GDPR.
For the purpose of this Privacy Policy, the Data Controller of personal data is Equilibrium
Investment Group and our contact details are set out in the Contact section at the end of this
Privacy Policy. Data Controller means the natural or legal person who (either alone or jointly or
in common with other persons) determines the purposes for which and the manner in which any
personal information is, or is to be, processed.

Cookies and Google Analytics

Please read this cookie policy carefully as it contains important information on who we are and
how we use cookies on this Website. This cookie provision (the “Provision”) only relates to your
use of this Website.

Cookies

A cookie is a small text file which is placed onto your device (i.e., computer, smartphone or
other electronic device) when you use this Website. We use cookies on this Website to help us
recognize you and your device and store some information about your preferences or past
actions. For example, we may monitor how many times you visit this Website, which pages you
visit, traffic data, location data, and the originating domain name of your internet service
provider. This information helps us build a profile of our users, improve your experience,
administer the Website, track users’ movements around the site, analyze trends and help us
improve this Website’s design. We do not store sensitive information in your cookies. Some of
this data will be aggregated or statistical, which means that we will not be able to identify your
individually.
If you choose to limit the use of cookies at the individual browser level, or choose to disable
cookies, it may limit your use of certain functions or features on our site. For further information
on our use of cookies, please carefully review this Provision.
Types of Cookies
The cookies we place on your device fall into the following categories:

Strictly Necessary Cookies. These cookies are necessary for this Website to function and
cannot be switched off our Website. They are usually only set in response to actions made
by you, which amount to a request for services, such as setting your privacy preferences,
logging in, or filling in forms. You can set your browser to block or alert you about
cookies, but some parts of this Website will then work. These cookies do not store any
personally identifiable information.
Performance Cookies. These cookies allow us to count visits and traffic sources so we
can measure and improve the performance of our Website. All information these cookies
collect is aggregated and therefore anonymous. If you do not allow these cookies, we will
not know when you have visited our Website and will not be able to monitor its
performance.
Targeting Cookies. These cookies may be set through our website by advertising
partners. They may be used by those companies to build a profile of your interests and
show you relevant adverts and other sites. They do not store directly personal information
but are based on uniquely identifying your browser and internet device. If you do not
allow these cookies, you will experience less targeting advertising.
Functional Cookies. These cookies enable the website to provide enhanced functionality
and personalization. They will be set by us. If you do not allow these cookies, you may
experience less targeted advertising.
Google Analytics
Cookies are in use on our site for Google Analytics. Google Analytics is a web analytics tool that
helps website owners understand how visitors engage with their website. Google Analytics
customers can view a variety of reports about how visitors interact with their website so that they
can improve it. Google Analytics collects information anonymously. It reports website trends
without identifying individual visitors.

Like many services, Google Analytics uses first-party cookies to track visitor interactions as in
our case, where they are used to collect information about how visitors use our Website. We then
use the information to compile reports and to help us improve the Website.
You can opt-out of Google Analytics without affecting how you visit the Website and for more
information on opting out of being tracked by Google Analytics across all websites you use,
please visit their opt-out source as follows: Opt-Out Google Analytics.
Consent to Use and Change Settings
We will ask for your permission (consent) to place cookies or other similar technologies on your
device, except where they are essential for us to provide you with a service that you have
requested.
You can withdraw any consent to the use of cookies or manage any other cookie preferences by
using your browser “Cookie Settings”. You can select which types of cookies to allow by
clicking on the sliding buttons next to each type of cookie. It may be necessary to refresh the
page for the updated settings to take effect. If you do not want to accept any cookies, you may be
able to change your browser settings so that cookies (including those which are essential to the
services requested) are not accepted. If you do this, please be aware that you may lose some
functionality of our Website.
If you have questions, comments, or requests pertaining to this Provision or any information that
may be collected about you, you may defer to our contact details are set out in the Contact
section at the end of this Privacy Policy.

Changes to Policies

The Policy may change from time to time and we will inform you by posting the revised Policy
on this Website. Those changes will go into effect on the “Last updated” date shown at the
beginning of the Policy. Your continued use of this Website after we make changes is deemed to
be acceptance of those changes, so please check the policy periodically for updates.

Contact

Equilibrium Investment Group may be contacted regarding the Website and the Policy by
by e-mail at privacy@ei.group. Please do NOT include any sensitive information in your
email to us such as any financial information.